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Instagram adds support for landscape and portrait format photos

From today, Instagram users will no longer be limited to posting only square format photos. In a big update, the company announced that it was finally adding support for landscape and portrait format photos and videos.

Since starting out in 2010, Instagram has been both loved and hated for its characteristic 640×640 pixel square format photos. The company has now finally removed the restriction of the square filter format. Adding support for wider ratios is perhaps a bid to help photographers tell their stories more effectively.

A wider format has been a demand of almost all users from time to time. Users have often turned to other apps and plugins in a bid to post their images and videos without the square cropping.

In a blog post detailing the announcement, the company stated-

“Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. ”

Some example images are as follows-

Instagram no crop

instagram no crop 2

instagram no crop 3Example Images- Courtesy Instagram

The company also reveled a key piece of statistic- 1 out of every 5 images or video uploaded is not in square format. It might not sound significant at first, but when you consider the total number of images that are uploaded to Instagram, that statistic becomes very significant.

To adjust the format, you can now tap a new “format” icon underneath the image that you are posting, and then change the orientation back to the native, landscape or portrait format. The icon looks like this- instagram no crop format button


The image will appear in its natural orientation in your and your followers’ feeds, however, to retain the look of the grid view, the images will appear in a center crop, square format.

In another addition to this, Instagram is now making all filters available for videos as well. Moreover, the intensity of filters can now also be adjusted in both photos as well as videos.

The company stated- ” We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too. We continue to be inspired by the creativity and diversity of the Instagram community, and we can’t wait to see what you create next.”

Instagram also posted a short video detailing the effects of the new format

The updated version is available for immediate download for iOS from the App Store and Android via the the Google Play Store.


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