As professional photographers/ photo-bloggers regularly having new visitors to your site or blog is very necessary. While you may appreciate the awesome power of Google and search engine traffic to your website and or blog but without a thorough understanding of Search Engine Optimization (SEO) and link building, ranking high in Google’s search results can be a challenge. On the other hand, photography blogs and social media seem to have a natural relationship. In fact, one can argue that photographers have an advantage when it comes to earning online traffic from social platforms because photos and images tend to increase social sharing and user engagement.
For this reason, it is critical that photographers learn how to blog and use social media to maximize the reach and exposure of their work. However, not everyone is adept at getting social shares to maximize that reach and exposure. Social media sharing, which is perfectly suited for photography and other such visual and artistic mediums, can be tricky if you don’t catch your audience at the right time.
Our friends over at StartABlog123, have compiled a detailed How To on the best times to post on Facebook, Twitter, Google+, Pinterest and LinkedIn. The infographic below really is a complete and indepth guide because it discusses the best and worst times to post on each social platform, the number of updates to publish per day, how to use hashtags, and most importantly the proper image sizes.
Nevertheless, it is noteworthy to mention that even the publishers of the guide admit that results depend on a blogger’s or photographer’s target audience and the content and aesthetics of your images, and therefore each must test and analyze engagement statistics for their own readers. Analyzing statistics and insights is very easy if you have a photography page or a twitter handle with stats now more simplified than ever.
Best and Worst Times To Post on Social Media
To note, the infographic does not include two photography centric platforms- Instagram and Flickr as-
a) Instagram does not allow posting of links underneath photos in the description, so it is difficult to get people to visit you website/ blog from Instagram posts
b) Flickr tends to be a Social media platform of it’s own where people discuss the creative and techinical sides of each others’ images. On Flickr you have a high concentration of photographers and very few followers/ prospective clients, so directing them to you blog/ website is not really fruitful.
You can however used the above infographic to judge the timing of sharing your Instagram and Flickr posts to different social media.
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Infographic created by Gary Dek/ StartABlog123
© of the Image rests with the creator.